So to follow up with, 5 questions you should ask yourself if you plan on marketing your dental practice online, I’ve decided to give a check list which will help you go through some possible marketing tactics and platforms. Although this list contains 10 categories with over 50+ items on the list, this is to give you an idea. Remember the end goal of marketing is a positive R.O.I,  whatever your marketing budget may be; budget accordingly until you can achieve a strong check list:

The Online Marketing Checklist

Website and Setup

  • Website set up and design
  • Google Analytics
  • Google Webmaster
  • Google Accounts (youtube pages etc)
  • Google Pages
  • Facebook page
  • Bing Webmaster
  • Google Adwords
  • Bing Adwords
  • Video Ad Campaign Set up
  • Lead Generation System (aweber, mail chimp, infusionsoft)

Month two (Traffic Generation)

  • Video shoot
  • Video Rankings
  • Fiverr Purchase (video ranking only)
  • Start PPC campaigns
  • Testing and optimization of Campaigns
  • Start Testing Facebook Campaign
  • Keyword Research
  • Website SEO (title tags etc)
  • Blog Schedule is set up (3 per week)
  • 100 citations are ordered
  • Order Hoth links ($250 to $350 packages)

Month 3 (email sequence)

  • Blog schedule (3 per week)
  • Create infographic and 1 guide
  • Video Shoot
  • 12 email sequence (
  • Start Retargeting Campagins
  • Slideshare
  • Optimize PPC campaigns

Month 4 (Scaling, adjustments, Monitoring, etc)

  • Buy More Hoth links
  • Create Video 3
  • Create Guides, blogs and infographics according to results

Facebook

  • Facebook Page Set Up
  • Custom Facebook Cover and Icon (message or great headline)
  • Facebook Ad Set Up
  • Facebook Tracking Pixel on Website
  • Custom Facebook Audience website visitors
  • Create 3 Different Audiences on top of the website Custom Audience
  • Upload any lists. (CRM, Patients, Email Lists etc)
  • Create 3 Ad (1 has to be Dark Post)
  • Create 3 Different Audiences on top of the website Custom Audience
  • 3 custom Facebook Ad Image (1200 x 628)
  • Place conversion pixel

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different images, messages, and audiences
  • Scale up when you hit the sweet spot

Instagram

  • Instagram Page Set Up
  • Custom Instagram Cover and Icon (message or great headline)
  • Instagram Ad Set Up (have to use power editor)
  • Facebook Tracking Pixel on Website
  • Custom Facebook Audience website visitors
  • Create 3 Different Audiences on top of the website Custom Audience
  • Upload any lists. (CRM, Patients, Email Lists etc)
  • Create 3 Different Audiences on top of the website Custom Audience
  • Create 3 Instagram Ads
  • 3 custom Instagram Image Ad Image (1080 x 1080)

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different images, messages, and audiences
  • Scale up when you hit the sweet spot

Marketing Package ($1500 a month)

Video Marketing and YouTube

  • YouTube Page Set Up
  • Custom YouTube Cover and Icon (message or great headline. Don’t forget branding)
  • Attach Website to YouTube Channel
  • Link up Analytics and Adwords account to YouTube Channel
  • Upload Video
  • Optimize Video for Keyword (title description tags and fiver gig)
  • Create YouTube Cards, Annotations and Notes on video
  • Create Remarking Audiences in Adwords
  • Place google Analytics pixel on Website and create remarking audiences
  • Create Instream Ad for Placements, Remarketing, Topics and Interests
  • Keywords Research
  • Placements: Search first 5 pages of YouTube for placements
  • Keywords (Display network only)
  • Topics (be very careful on budget with Topics and Interest it can go quick)
  • Interest
  • Remarketing (run video ads to your remarking lists)
  • Place conversion pixel

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different videos, lists, annotations, messages, and audiences
  • Scale up when you hit the sweet spot

Email Marketing Campaign

  • Setup up or use the clients CRM system (infusionsoft, mail chimp, Constant contact etc)
  • Place forms on site
  • Create Lists
  • Create emails
  • 1. Introduction email
  • 2. Soap Opera Sequence
  • 3. Seinfeld Email Sequence
  • Automate delivery

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor how well the emails are doing and make adjustments as needed
  • Test and try different messages
  • Segment lists for better results.

SEO is a 6 month to a Year Process

  • Make sure blog is set up and are SEO friendly
  • Install right plugins
  • Google Webmaster, Analytics, Bing Webmaster are in place
  • Do Keyword research
  • Create 1 2500+ article 1 time per month
  • Create 1 Blog per week. (more if possible
  • Purchase The Hoth Press Release
  • Purchase the Hoth Guest Post
  • Purchase the Hoth Blitz
  • On Page and Off Page linking
  • Social Media is linked up
  • Post all articles on social media

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor how well the articles and how rankings are doing
  • Test and try different keywords

 

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