TolliverBellGroup https://www.tolliverbellgroup.com Dental Marketing and Managment Thu, 02 Apr 2020 23:04:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.16 https://www.tolliverbellgroup.com/wp-content/uploads/2014/08/cropped-favicon-32x32.png TolliverBellGroup https://www.tolliverbellgroup.com 32 32 How LaMelo Ball, 18, Bought An NBL Pro Sports Team; A Real Life Example of Generational Wealth. https://www.tolliverbellgroup.com/page/lamelo-ball-bought-a-team-with-black-generational-wealth/ https://www.tolliverbellgroup.com/page/lamelo-ball-bought-a-team-with-black-generational-wealth/#respond Thu, 02 Apr 2020 22:56:13 +0000 http://www.tolliverbellgroup.com/?p=28977
tl;dr:
Melo bought a professional basketball team. His dad taking care of business had a compounding affect on every dollar Melo earns. Generation Wealth is lit 🔥
LaMelo Ball bought a NBL professional sports franchise at the age of 18. On the surface, an impressive feat even without dissecting the merits of the acquisition. One question, though, raised the eye and ire of many not-so-well-wishers (via the LaVar Ball scares me and is the worst father ever crowd) and I think I have an answer. The question: How did this black kid do that so young and so legally? The subtext of which is the belief that blacks who behave a certain way shouldn’t have or be able to do what they are doing but I’mma leave that alone for now because 2020 is already too damn much.
The short answer, a truth as incontrovertible as itchy scalps and tight braids: Generational Wealth. Yes, LaMelo’s purchase is the direct affect of how generational wealth functions – it protects us from and positions us for. Let me explain:
It is well documented that Blacks who are 1st generation and/or sole high wage earners (think first time college grads, professional degree holders, 1st gen doctors or engineers, or even well paid laymen) have less wealth than their non-melannated contemporaries -and often by many factors. This isn’t a derivative of overspending on material possessions (still, arguable for some). Despite earning up and into $100,000 per year, being the first high wage earner in a black family comes with built in patriarchal duties which means paying for the basic living needs of those closest to the high earner. In spite of non-dependent loved ones residing in separate home- their problems become the high wage earner’s problems. In fact, we often see this TV tropes depicted throughout modern black entertainment (Teri in Soul Food, Charley in Queen Sugar). When mom needs surgery, a cousin needs tuition, your sister’s kids needs food, and someone you love is facing eviction, all become cash constrains on the high earner. That $100,000 precious  S̶i̶x̶ ̶F̶i̶g̶g̶a̶ ̶N̶i̶g̶g̶a̶ effectively becomes roughly $41,738 and nullifies your Revenge Success Card (Black Card reinstated)
The net effect is that the high earner can rarely collect his or her earnings in such a way that allows substantial or meaningful wealth accumulation. They start from zero again and again, repeating the cycle. See, having generational wealth is a buffer which allows high earning blacks participation in larger cash producing transactions, and does so without (or with less) the income tax of debt. Which takes us back to LaMelo LaFrance Ball.
 
LaVar Ball (Dad) if anything, is self-sufficient. Tina (Melos’s Mom) was secured back in the late 90s. The other brothers LiAngelo and Lonzo Ball each have money. Therefore, LaMelo (and Melo’s money) isn’t saddled with the responsibility of buying Tina a house, a car, or paying her doctor’s bills or after her recent stroke. He doesn’t have to (as Lupe Fiasco would say) put a lawyer on LiAngelo’s (China) case. When Lonzo lost his job and had to move to Louisiana, Melo didn’t have to put in on the movers (moving cross county is really expensive) or let Lonzo hold a lil’ something sometihng til Sunday, you know, when my check comes. None of those major events posed a strain on Melo’s income. He was protected from debt. Therefore, here he is at 18, collecting and (hopefully) saving every penny of his 1st year’s professional ball contract. And because of that (positioning) he’s been able to accumulate enough wealth in one year to secure the bag an asset that will do the same for his kids and his family well into  ̶T̶r̶u̶m̶p̶s̶ ̶3̶r̶d̶ ̶t̶e̶r̶m̶ ̶a̶s̶ ̶K̶i̶n̶g̶ ̶o̶f̶ ̶A̶m̶e̶r̶i̶c̶a̶  the foreseeable future. Did I mention he was 18?
Thank you for listening to my TED talk “Interpretations of Black Generational Wealth in a Pre-Apocalypses America.” Ya’ll have been beautiful. #OJDidIt #Reparations
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How to Get More Social Media Engagement on Any Platform : Social Media Examiner https://www.tolliverbellgroup.com/page/how-to-get-more-social-media-engagement-on-any-platform-social-media-examiner/ Mon, 05 Aug 2019 17:14:57 +0000 http://www.tolliverbellgroup.com/?p=28974 Source: How to Get More Social Media Engagement on Any Platform : Social Media Examiner

 

The main keys to take away from these tips are:

Be Consistent. Think about when you visit a YouTube Channel or Facebook group. What do you immediately look for? If you’re like most, you look for the the most recent posts. Until you’re company has developed an adequate degree of trust with your audience, your guests primary task is to sniff out whether or not if your page is a fraud. A quick way to do that is scanning dates for any gaps that may stand out (just like a job application).

Think Community. Create an environment where your visitors feel inclined to reach out and talk to others. The sense of belonging is powerful. When your audience feels as though they belong to a group, purpose and status will extend from that, and then brand loyalty. All of this creates “stickiness” and makes it difficult for patients to go elsewhere.

Communicate Clearly. Write out a list of call to actions and refine them over time. A call to action isn’t (and shouldn’t) always a call to buy something. What you’re doing is telling them what you want them to do, but in the form of a question. What’ powerful about this is that you frame the decision making process for them so that they don’t do it themselves.

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What Are We Doing With EMRs? https://www.tolliverbellgroup.com/page/what-are-we-doing-with-emrs/ Thu, 28 Jun 2018 11:38:57 +0000 http://www.tolliverbellgroup.com/?p=28962 To engage the patient throughout the care continuum by providing information management that empowers smart decision making and increases patient-to-provider communication. Or, at least, that is what the goal was.

EMRs (and related practice management software) engages the patient by delivering critical information that assists in case and treatment acceptance, managing appointments, presenting treat

ment options. And providing patients with portals that allow access to related information that is traditionally burdensome to obtain- these systems are indispensable in dental practices today.

The problem? Recent research conducted by Kalorama Information is showing that, even in 2018, this engagement through a portal is more of an ideal than an standard practice. Simply put, your patients haven’t bought in to it yet. The research suggests that more work will need to be done between the software companies and you, the provider, to cater to patient’s needs before they fully accept patient portals and logins.

My observation is that patients will fully adapt EMRs once there is a singular or ternary availability of platforms that make EMRs easy, fun, and convenient. This may likely come from insurance companies which could be problematic for non-participating practices as we could see EMRs used as further rationale to for patients see In-Network providers.

Another Observation:

Another note is that EHR/EMR and Practice Management System platforms are recognizing that “side dishes sell the entre.” Practices understand now that managing the patient file has become generic. The real value that practices seek from EHR/EMR/PMS’ are noted from the ease of use of applications and tools that support the records management portion of the software suite (digital radiography, patient communication etc) as opposed to the suite itself.

Then, add to this that Blockchain technology could be catalyst for the next innovation surge in EMRs.

Solutions:

Practices should increase the frequency of patient communication through electronic mediums to further condition patients to accessing healthcare related information online. As they turn more and more to electronic forms of communication- this should affect their adoption rates positively and create a relationship between Doctor and Patient, and not Patient and Insurance. You want the leverage on your side.

Of course, at the practice level this happens by establishing electronic forms of communication early (even as early as 1st appointment confirmation) and using it strategically and consistently.

What does this mean for you?

1- Expect major revamps to Dentrix as companies like Henry Schein (in addition to competing against recent moves by Amazon into it’s space) are forced to compete with platforms that have long understood.
2- Expect practice management and EHR software development companies to start inviting patients to become stronger allies in their online communities (a great read on this is “Platform Revolution,” Parker, Van Alstyne, Choudary)
3- Expect revamps to all platform communication portals. Systems like Dentrix have long had an underutilized integrated communication portal. This might have an overhaul to address changes in consumer behavior over the last 3 years.
4- Expect EHR/EMRs to be reimagined as a whole as early as the next 2 years.

*sources: https://www.bizjournals.com/baltimore/prnewswire/press_releases/Maryland/2018/05/31/DC06071
*http://www.qsidental.com/solutions

If you have questions or would like more information about dentistry and the future of emrs,  drop a line @ davidt@tolliverbellgroup.com or info@tolliverbellgroup.com

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Lewis & Clark Ventures leads Series B round for Beam Dental – PE Hub https://www.tolliverbellgroup.com/page/lewis-clark-ventures-leads-series-b-round-for-beam-dental-pe-hub/ Mon, 30 Oct 2017 20:25:46 +0000 http://www.tolliverbellgroup.com/?p=28951 Beam’s dental insurance policies include Perks,...]]> Source: Lewis & Clark Ventures leads Series B round for Beam Dental – PE Hub

It seems like they are taking on a big challenge, that even dentists have troubles with: turning around non-compliant behavior. From the article:

> Beam’s dental insurance policies include Perks, a quarterly subscription service with an electric toothbrush, replacement heads, paste, and floss for every insured member.

Well, no matter what, it’s really awesome to see a company working to help small businessess and their employees.

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https://www.tolliverbellgroup.com/page/28949/ Fri, 18 Aug 2017 18:56:06 +0000 http://www.tolliverbellgroup.com/?p=28949 We doubt it’s a slow day in the news, what with the Presidency and all. But we couldn’t help but note that even Huff Post has picked up on the growth of the Dental Marketing industry.

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Don’t Believe Those Reports You’re Hearing About the Death of Social-Media Marketing https://www.tolliverbellgroup.com/page/dont-believe-those-reports-youre-hearing-about-the-death-of-social-media-marketing/ Thu, 22 Jun 2017 20:50:59 +0000 http://www.tolliverbellgroup.com/?p=28937 I couldn’t agree more. But on a more serious note, what reports are saying Social-Media Marketing is dying? On on an even more serious note than that; since when did we start using hyphens for Social-Media?

CLICK THE LINK BELOW TO READ Ayodeji Onibalusi’s article.

 

The TLDR;

Social Media and Digital Marketing is just rounding the corner.

The ROI is still a billion times more than traditional.

Avoid Direct Sales via social. No one likes that.

Instead go for being informative, educational, and providing info that helps the decision making process.

 

Source: Don’t Believe Those Reports You’re Hearing About the Death of Social-Media Marketing

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Toothpaste. A Great Family Divide- Marketing Content https://www.tolliverbellgroup.com/page/toothpaste-a-great-family-divide-marketing-content/ Thu, 22 Jun 2017 17:46:07 +0000 http://www.tolliverbellgroup.com/?p=28931 “Toothpaste, a great family divide.” These pics trended on Twitter last week. We thought of 3 uses to promote a dental practice. It’s all in the creative.

  • 1st- Choose the family angle or the individual angle. Everyone looking at these pics will think of themselves or their spouse (and maybe children)
  • 2nd-  Make it Relatable– everyone can relate to one or more of these, then the job is just to relate it back to the practice.
  • 3rd- Engaging Content will always win. You can create a point of interaction on your website, at check-out, in email. Doesn’t matter. Any time you can create an experience that humanizes your practice/brand/dentistry- you win.

The lesson: it’s not always about selling the practice and giving away a $99 cleaning/exam. It’s about creating content that engages and endears people to your brand/practice. Dentistry is not sexy.. but it CAN be creative.

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Understanding Your Brand’s Colors https://www.tolliverbellgroup.com/page/understanding-your-brands-colors/ Mon, 05 Jun 2017 21:06:13 +0000 http://www.tolliverbellgroup.com/?p=28925

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End of fillings in sight as scientists find Alzheimer’s drug makes teeth grow back  https://www.tolliverbellgroup.com/page/end-of-fillings-in-sight-as-scientists-find-alzheimers-drug-makes-teeth-grow-back/ Tue, 30 May 2017 19:41:24 +0000 http://www.tolliverbellgroup.com/?p=28923 Science hasn’t quite created the filling-in-a-pill or fix-a-cav (we should probably trademark that), but this surely looks to be a giant leap forward.

Source: End of fillings in sight as scientists find Alzheimer’s drug makes teeth grow back 

 

 

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The US is experiencing a massive dental crisis that preferences dental care for the rich over the poor — Quartz https://www.tolliverbellgroup.com/page/the-us-is-experiencing-a-massive-dental-crisis-that-preferences-dental-care-for-the-rich-over-the-poor-quartz/ Thu, 18 May 2017 13:25:51 +0000 http://www.tolliverbellgroup.com/?p=28822 Source: The US is experiencing a massive dental crisis that preferences dental care for the rich over the poor — Quartz

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