04 Dec 5 QUESTIONS TO ASK IF YOU PLAN ON MARKETING YOUR DENTAL PRACTICE ONLINE.
A Simple Guide That Will PROTECT Dentists And Orthodontists From Getting Ripped Off.
You’re Getting Bombarded!
We get it…We know you’re bombard daily with people trying to earn your online business. Doctors, Dentist, and Orthodontist are the perfect target.
You have money and can afford to pay online marketing companies a nice chunk of change. Or at least, that is what everyone assumes.
Here is the big tragedy.
Most of you have ended up purchasing a horrible service that will will not get you any results!
It’s not your fault. How are you supposed to know what is working or what isn’t? How are you supposed to know which online marketing company is legit?
Here’s how 95% of online marketing companies work: A pushy salesman presents to you $199 product, you buy it, and you never hear from them again.
This guide is going to help you prevent this from happening. Here are the questions you should ask, and the things you should be doing online.
WHAT IS THE LIFE TIME VALUE OF A PATIENT?
The lifetime value of a Patient is one of the most important questions you should ask. This will determine your ROI. This will also determine how much you can spend online to obtain a customer.
We know that if a patient has a good experience, statistically speaking they will refer 5 other people. We also know that 18 months after their first visit they will typically return for comprehensive care.
So how much can you really spend to obtain a customer?
Dentists and Orthodontists who understand this concept will not have a problem scaling up their advertising budgets. Everything they spend, will give them a nice ROI.
TO BE OR NOT TO BE ON USING SOCIAL MEDIA?
Social media is one of the best investments you can make for your practice.
We love Facebook ads, Instagram ads, and YouTube ads.
Think about it this way.
Social media has spent billions of dollars to create platforms for advertisers. I can narrow down your target audience to Soccer moms 35 to 40 years within a 10 mile radius of a certain zip code. That’s powerful.
Where else can you put your message in front of your exact target audience in a matter of minutes?
It’s amazing and it is only going to get better. If you are not participating, you will be left in the dust.
HOW MUCH SHOULD YOU EXPECT TO PAY A GOOD ONLINE MARKETING COMPANY?
Like you, online marketers get paid for their expertise. The good ones, are extremely educated and make a lot of money. They know what works and are results oriented.
If you’re like 99% of Dentists, you have a bunch of different of little web marketing service. A web person, a social media person, a google reviews person, an email person, a content person, etc.
You’re totally comfortable with spending $150 a month for 30 different services. But you can’t bare the thought of cutting a $2500 dollar check to one person who will do it all for you.
Think about it…How much work are you willing to do for a $150 dollars a month? Maybe 20 minutes? That is the amount of time you are going to be allotted.
Do not expect to get results.
In my option, a good Online marketing company will charge you $2500 to $6000 a month depending on what you want done.
**Caution there are a lot of online marketing services that charge huge fees and don’t get results. Just because you pay a lot, doesn’t mean they are giving you a good service. Track their results**
HOW LONG DOES ONLINE MARKETING TAKE TO SEE RESULTS
6 Months until you start seeing traction. 1 to 2 years until you start seeing massive results.
This doesn’t mean you will not be getting patients along the way. A lot of times you will see an increase on month 1 but I want to prepare you for the long haul.
A good marketer will win because he outlasts everyone else. It’s hard not to see results right away, but the reward goes to the one who is persistent and patient. So be patient and do not quit too soon.
**A good marketing company will keep you posted every step of the way. You will see a lot of progress. They will track everything and will show you their numbers. Make sure you ask for them.**
HOW DO I KNOW IF I HAVE HIRED THE RIGHT COMPANY
This has to be the hardest questions because there are a lot of factors that go into a successful campaign. Here are a couple of things to look for.
- Is your website ranking on the first page of Google?
- Is your website optimized and user friendly?
- Are you getting leads, Patients, and an ROI?
- Do you have an Email Marketing Campaign in place?
- Is your Facebook, Instagram, YouTube, bringing you customers?
- Are you having Bi-Monthly marketing meetings?
- When you call them, do they pick up the phone? Are they available?
- Are they transparent? Do they discuss problems or hide them?
- Do patients comment on how effective your advertising is?
- Are you making more money?
Online marketing works and will get you massive results if done correctly. Don’t be fooled.
Thanks you for taking the time to reading our Guide. We hope it helps