The entrepreneurial owner of Family Dentistry of Springfield built his second practice in the heart of Upper Old Town growing Old Towne Alexandria area in order to serve young families and professionals. The practice was beautiful. The only problem? No visibility and no plan to tap into the bustling area. The owner, the manager, their consultant, and TBG met and authored a comprehensive marketing plan scheduled from month to month. It took care of internal and external marketing, including a site photography and a 360 Virtual Tour, and a promotional video to increase visibility of the new practice.