As a business owner there are key factors that one must take into consideration, when marketing your services or product. Who is my key demographic? How do I want to market these services or products? What is my marketing budget? Just to list a few. The road to achieving maximum ROI (Return on Investment) is paved with great and innovative ideas.
How are you monitoring the effective marketing campaigns vs non effective ones? The simple answer should be “data capture”. This can be as easy as asking your potential client/patient; How did your hear about us? This one simple question will help you effectively target which marketing campaigns work, and don’t work. Let’s say Smith Dental Group is currently running 3 campaigns titled “A” “B” and “C”. When a potential patient calls in inquiring about their services the data capture question should be asked. Over a period of 1 month the office should start to see a trend showing which of the 3 campaigns were the strongest vs the weakest. This will help you better target your marketing dollars.
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