Online Cost Estimators: The 1 Disruptor to the Dental Industry That You’re Not Paying Attention ToUPDATE: as of the morning of this post 3/15/2015, Empire Blue Cross Blue Shield has announced its dental cost estimator. There's a growing trend of systems that allow patients to literally shop for dentists online. One of them has the potential to change everything we know about doing business in dentistry. They're called dental price estimating websites Mydentalvision, by Anthem BC/BS (Indianapolis), is leading the way with it’s aptly named Dental Care Cost Estimator. Anthem’s system, which aims to simplify going to the dentist, grant their clients the ability to search for procedures while it returns a result of a dentist offering that service and the price. Designed to give access to dentists' often obscure and mysterious fees, it's currently limited to work within the BC/BS network. It’s not the only one, however. The Fair Health Consumer, a nonprofit organization with the mission to publish treatment fees across both the dental and medical spectrum, actually brings price transparency to mobile users with a cost estimating app named Dental Cost Lookup. Patients log on, select a procedure, and the system generates a list of prices showing what the procedure should cost for their local area. The catch is, with both of these systems the pre-qualifying (and in most cases, disqualifying) is done by the patient before seeing the doctor or calling the practice. Before an x-ray is snapped. Before a tooth is cleaned. Before any real value can be established. If a patient decides to price shop your treatment plan, he or she can also search by entering a CDT code.
And patients are signing up. *One patient attended a practice that was selling an exam, cleaning, and treatment plan on an estimator site for 1$.The goal of the estimators (according to reports) is to help patients curb the usual procedure of delaying treatment for fear of cost. After all, patients fear the needle as much as they do the bill. The theory is that by knowing what fees to expect, patients can better prepare for visits. One estimator, though, is changing the game entirely by not only estimating, but also selling cheap appointment times for the provider. Whypaymoredental.com lists actual prices of procedures, lists the doctors according to price and location, and then allows patients to book that appointment and procedure according to the
"Now a days, people know the price of everything and the value of nothing" - Oscar Wilde
15 March, 2016 / 0 Comments